Artist Statement

Design can unite members of the community who often do not communicate with one another and can create solutions to social problems. I believe that products and solutions created by active, engaged members of the community will be wanted and used--a result of the empowering ownership that occurs in the interactive process. I have always sought to engage the viewer in a discussion on social issues. My portfolio of work centers on the human condition provoking the audience to face both the beauty of humanity and its ability to cause struggle. I believe design can be functional and create beautiful experiences that improve and enhance people’s lives. My goal is to create design and art experiences that will change the way people think, raise awareness, and assist those in need. I have explored creating innovative and exciting user-centered design experiences, methods, and strategies that involve user interface, user experience, and fine art. 

Bio

I teach and coordinate the User Experience Program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University. I have a Master's of Arts degree from Bradley University and a BFA from the Illinois Institute of Art both in Graphic Design. I have been a professional in this industry with over fifteen years of fine art, digital creative, and UI/UX experience in the commercial and academic sectors. I am highly experienced in applying methodologies of user experience design and research to website, mobile, branding, and product design. I have been a designer for several Fortune 500 clients working with companies and organizations such as Disney, Maui Jim, United Way, NASA, Museum of Science and Industry, Nike, and Home Depot, utilizing a User-Centered Design (UCD) approach. I am also a co-author of "Mastering Mobile Learning: Tips and Techniques for Success" and have been a speaker for Nielsen Norman Group and the US UX Research Summit. I explore creating innovative and exciting user-centered design experiences, methods, and strategies that involve user interface, user experience, and fine art. These create innovative and exciting UCD skills, processes, and strategies that include the user's participation in a fine art and digital environment. I combine human-centered experiences incorporating drawings and illustrations, user interface and experience design, typography, printmaking, animation, and graphic design skills and techniques. When designing, the goal is to consider the user's perception, context, environment, and physical space while they are experiencing a new design methodology. I am currently a graduate student pursuing a Master of Fine Arts Graphic Design Degree in Visual Communications within the Art department at Bradley University. 

Visit my Client Work Here:

heatherjoyford.com

309.830.0110   |   ford.heather@gmail.com

© 2016 Heather Ford

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